goodgood's collaboration with Equal Exchange and Medtro Pedal Power gets some great press in the Globe!
By Sarah Mupo Globe Correspondent / September 22, 2010
Equal Exchange is giving to-go coffee a new meaning.
The West Bridgewater company, which focuses on sustainability and green business practices, is taking its fair-trade coffee to the streets in the form of free-range cafes. This month, you’ll be seeing three-wheeled, mobile coffee trikes popping up around the city.
Equal Exchange cafe developer Meghan Hubbs proposed the coffee trike concept earlier this year, in an effort to reemphasize the company’s local image while changing Boston’s coffee culture. The trikes are the first of their kind in New England. Similar ventures have been introduced in New York; Colorado; Portland, Ore.; London; and Copenhagen.
The trikes have a tactical advantage over traditional carts, Hubbs says, because they can move without the help of another vehicle. But the company’s most important innovation may be more intangible. “The other thing was to create a very intimate connection between consumer and barista,’’ she says. The direct contact will give coffee buyers a greater understanding of where their brew comes from.
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